Getting to know the new reports

Detailed Message Reporting (MT): What's Changed?

In addition to the filters you already know, we added 2 new filters (Conversation ID and Conversation Type):

When doing your report extraction according to the filters you want, you will come across 3 new columns (Conversation ID, Conversation Type and Conversation Expiration Date).

In other words, you will be able to identify:

• all messages referring to a given conversation ID;

• will know if that message is part of a conversation that was initiated by your customer or by you (company)

• you will know if that conversation has already expired or if it is still open, viewing the expiration date and time (remembering that the fixed session time is 24h)

Conversations Report (New!)

With the new Whatsapp conversation model, you will be able to extract consolidated and detailed reports from your campaigns.

Report - Consolidated Conversations

By filling in the date (period), sub-account or campaign name filters, you will see these 3 graphs: All conversations, Free conversations and Paid conversations. At the end, a consolidated of these data. Important to know that the data is updated hourly. If you don't find the data you are looking for, you should try to generate the report again within 1h. Chart of All Conversations: according to your filter, you will see the consolidated of all conversations initiated by the company (Business Initiated) and how many were initiated by the customer (User Initiated). What makes this visualization different from the Paid Conversations graph is that it is taken into account here: Business Initiated = Business Initiated paid + Business Initiated free tier User Initiated = User Initiated paid + User Initiated free tier + Free entry point

Free Conversations Graph: according to your filter, you will see how many are related to the Free Tier (benefit provided for each WABA) and how many are related to the Free entry point.

Paid Conversations Graph: according to your filter, you will see the total number of conversations and know how many of them were initiated by the company (Business Initiated) and how many were initiated by the customer (User Initiated).

Report - Detailed Conversations

Here you can filter, in addition to the campaign period, also by sub-account, campaign name, conversation ID, conversation type (if it was Business Initiated, User Initiated or Free entry point) or by destination (phone number with area code).

After performing the search, you will find a report with all this information filled in, in addition to the date/time of the expiry of the conversation. You will be able to export your report in PDF, CSV or XLSX format.